Firm Hold Styling Gel, the ultimate in holding power, is enriched with natural extracts like Vitamin B5 to help hair look thicker with added shine. This alcohol-free gel is superior in hold and shine and has a low pH to prevent drying of the scalp.
How to Use
Apply to towel-dried hair. Work from scalp to ends and push hair into place. Leave it alone.
American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.
In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn’t want to lose their masculinity in the process.
Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we’ve delivered.